AI-first e-commerce.

We saw early the potential that AI could bring to e-commerce.

The ability to understand products, personalize every interaction, and guide customers to the right purchase changes how online shopping should work.

That's why we started Truste.

We build AI that removes friction across the entire customer journey — from helping customers find the right products to answering questions and improving support.

The goal is simple: better buying experiences and higher conversion for online stores.

We're a small team based in Norway. We work closely with every customer and ship fast. No layers, no long onboarding — just direct access to the people building the product.